Caesari Asset Management
For Caesari AB, I developed a custom color palette that balances clarity with warmth — professional yet approachable.
I also created a set of bespoke illustrations to bring abstract ideas to life and give the brand a distinct, human touch. These elements are carefully integrated into the website using subtle scroll animations, adding depth and movement without distracting from the content.
The result is a modern, lightweight website that feels personal, credible, and easy to navigate — fully aligned with Caesari’s values and mission.
Three signature concepts
We have developed three distinct creative starting points, each with its own visual language and interaction style.
Rather than beginning with a blank page every time, these concepts provide a proven creative and technical framework that can be shaped around each couple.
Colours, typography, florals, photography, handwriting and the overall visual direction are always custom. Every wedding receives its own identity—the concept simply defines how the story is told.
Signature Envelope
A digital invitation that opens like a personal keepsake, revealing photographs, florals, handwriting and meaningful details from the couple’s story. Layer by layer, the first glimpse of the wedding begins to feel intimate, tactile and unmistakably theirs.
Animated Floral
A living floral world that slowly opens around the couple, with flowers moving, parting and revealing photographs, words and moments underneath. It sets the mood before a single detail is read and gives guests the feeling of stepping into the wedding itself.
Editorial Story
A visual story assembled from photographs, handwritten notes, fragments, textures and quiet little details. Rather than following a traditional layout, it unfolds like an editorial diary — a collection of moments that lets guests discover the couple and the celebration as they scroll.
Made from you. Literally.
The best details are usually already there.
Your handwriting. Flowers from your bouquet. A favourite object. A piece of jewellery. Your dog. Your children. An old photograph. A place that matters. An inside joke no one else would think to include.
We collect those pieces and turn them into a visual language that feels unmistakably yours.
Handwriting
Your own handwriting can become part of the website, stationery and little details throughout the wedding.
Personal objects & symbols
Charms, jewellery, meaningful objects, the pattern of a wedding dresses lace, tickets, places, motifs and private references can all become part of the design.
Handmade details
Embossing, drawing, painting, paper textures and other analogue pieces can be brought into the digital world.
Flowers
We can draw, photograph or reinterpret flowers from your bouquet and use them throughout the visual identity.
Photography
Polaroids, old snapshots, engagement photos, blurry phone pictures. Perfectly polished isn’t always the most personal.
Our Packages
From a personal take on one of our Signature Concepts to an entirely new idea—we’ll find the right starting point for you.
Signature Concept
SEK 15,000
Choose a concept. Make it yours.
Your colours, typography and photographs
Adapted florals and custom doodles
Existing structure and animation
Fully Personalised Signature
SEK 20,000
A familiar concept, made deeply personal.
Everything in Signature Concept
Your handwriting, keepsakes and handmade details
Aapted layouts and additional animation.
Bespoke Wedding Website
From SEK 30,000
A new idea, created from scratch.
Original creative direction
Custom structure and interactions
Bespoke illustration and animation
All packages include RSVP, mobile optimisation, technical setup and a personal domain for 12 months, subject to availability. Prices include VAT.
One visual world, wherever your wedding happens.
The same elements can move beyond the website and become part of your invitations, menus, place cards, signage, schedules, thank-you cards and other printed pieces.
A flower from the website might appear embossed on an invitation. A tiny illustration can become a menu detail. Your handwriting might show up on a welcome sign.
Everything belongs together, without everything having to look the same.
How this started
We’re Lilly and Daniel, a brand designer and a software engineer.
When we started planning our own wedding, we wanted to create something that felt unmistakably like us, not like a wedding website template.
Lilly created the visual world through drawings, photography, handmade embossed ornaments, typography, textures and lots of tiny personal details. Daniel took all of those pieces and turned them into a custom website, building the interactions and making the whole thing work beautifully.
Somewhere along the way, we realised this was something other couples might want too: a digital experience that feels like part of the wedding itself.
So we decided to make them for other people.
For couples, planners and wedding creatives.
Already have a strong wedding concept? We can extend it into a custom website and matching digital or printed pieces.
Starting from scratch? We can build the visual world with you.
And if you’re a wedding planner, photographer, florist, stationery designer or other creative looking for a digital partner for your couples, we’d love to collaborate.