Web
Design
/UX
Where creativity meets clarity.
My Approach to Web Design
Every project starts with an open conversation. In our initial meeting, I’ll get a feel for your brand, your goals, and the tone you want to strike. We’ll map out the structure together — and I’ll follow up with a sketch or mockup to make sure we’re fully aligned before the build begins.
From there, I create your site in Wix Studio, adapting it to your needs — whether that includes booking systems, shops, contact forms, or other custom features. I’ll also provide a clear overview of the texts, images, and assets we need along the way.
Whenever possible, I love to include a visual package — custom icons, illustrations, or design details that bring your identity to life. These subtle extras often speak louder than words.
Depending on the scope, I may also add custom code, set up a CMS, or provide a manual so you can confidently manage updates yourself.
All websites are delivered with basic SEO and responsive design — ready to launch and grow with you.
Caesari Asset Management
For Caesari AB, I developed a custom color palette that balances clarity with warmth — professional yet approachable.
I also created a set of bespoke illustrations to bring abstract ideas to life and give the brand a distinct, human touch. These elements are carefully integrated into the website using subtle scroll animations, adding depth and movement without distracting from the content.
The result is a modern, lightweight website that feels personal, credible, and easy to navigate — fully aligned with Caesari’s values and mission.
Caesari AB
For Caesari AB, I developed a custom color palette that balances clarity with warmth — professional yet approachable.
I also created a set of bespoke illustrations to bring abstract ideas to life and give the brand a distinct, human touch. These elements are carefully integrated into the website using subtle scroll animations, adding depth and movement without distracting from the content.
The result is a modern, lightweight website that feels personal, credible, and easy to navigate — fully aligned with Caesari’s values and mission.
BLX Bouldering Club
Building this site meant more than just putting pages together — it was about creating a digital home for one of Stockholm’s most vibrant climbing communities.
I designed and built the entire website in Wix Studio, crafting a custom structure that handles a wide range of needs:
– Online bookings for courses, personal training, events, and camps
– A multilingual setup for both Swedish and English users
– Dynamic product listings for memberships, rentals, and merch
– Discount logic and automations tailored for target groups (like students and teams)
To streamline updates, I implemented CMS collections — allowing the BLX team to easily manage content like climbing academy courses, events, and product categories. I also built automated email flows, connected forms to workflows, and ensured every detail felt easy to use — both for visitors and staff.
The result is a functional, future-ready platform that not only looks good, but actually supports the gym’s operations day to day.
TENC
TENC is all about circular construction, sustainable values, and doing things differently — and their online presence needed to reflect exactly that.
When they reached out, they had already started building a site but quickly realized it was a bigger task than expected. I stepped in to create a clearer structure, visual coherence, and user experience that supported both their message and internal team.
Together, we walked through every step of the process — from identifying their goals to sketching out a visual blueprint. I designed a custom UI in Wix Studio, built a flexible structure they can maintain themselves, and helped shape content along the way.
To make sure the site felt uniquely theirs, I added subtle scroll animations and clear visual metaphors that echo their mission. Most importantly, I built a system that TENC now has full control over — with the tools, layout, and guidance to keep growing.
Working with TENC wasn’t just about creating a website — it was about supporting a team with purpose, and helping them share it with the world.
Abstrakt oder was
Abstrakt oder was” is the digital home of my mother’s abstract artwork — a space where her creative world can unfold visually and calmly.
I designed and built a simple, scrollable portfolio in Wix Studio, giving her art room to breathe. The website focuses on showing her pieces in an honest and distraction-free way, with smooth transitions, subtle interactions, and a clear structure.
Visitors can browse her selected works and reach out directly via the integrated contact form.
This project was personal — and a reminder that good design doesn’t have to shout. Sometimes, it’s just about letting the art speak for itself.
Curious to see Instagram content I created?
Explore it here →
