Info
What I care about:
Listening deeply.
Making the complex feel simple.
Creating things that last, not trends that fade.
About
I’m a senior freelance graphic designer and illustrator based in Stockholm, originally from Hamburg, with over 12 years of experience creating strong, thoughtful visual identities for brands of all sizes.
I work across web, print, branding, and campaigns—bringing clarity, consistency, and personality to every project. From fast-paced startups to long-term creative partnerships, I translate ideas into design that not only looks good, but works hard.
I believe the key to good design is blending lightness with professionalism. That means showing up with experience, creativity, and a strong skillset—while also leading with empathy, humour, and honest conversation. I listen to what’s said and what’s left unsaid, and I make thoughtful decisions that serve both your brand and your goals.
I believe in design that communicates clearly and sticks. I ask smart questions and deliver high-quality work—without unnecessary process or ego.
What I Work With
Photoshop, InDesign, Illustrator, Wix Studio, WordPress, Canva, HTML & CSS
Reach Me
+46 70 545 30 70
Philo — Studio Assistant, HR, Muse
She keeps things grounded — and the walks regular.
My
Services
Landing Pages ✦ Portfolio Sites ✦ Company Websites ✦ Campaign Pages ✦ Webshops ✦ Event Pages ✦ Scroll Animations ✦ Responsive Layouts ✦ UI Mockups ✦ Web Branding ✦ Creative Direction ✦ Wix Studio
Webdesign
Social Media Templates ✦ Instagram Carousels ✦ Story Design ✦ Reels Thumbnails ✦ Animated Posts ✦ Digital Campaigns ✦ Newsletter Design ✦ Web Banners ✦ Digital Flyers ✦ Event Graphics ✦ Ads ✦ Content Planning Support
Social/Digital
Business Cards ✦ Catalogues ✦ Packaging ✦ Menus ✦ Posters ✦ Hangtags ✦ Flyers ✦ Stickers ✦ Brochures ✦ Letterheads ✦ Envelopes ✦ Notebooks
Logo Design ✦ Visual Identity ✦ Typography Systems ✦ Color Palettes ✦ Brand Guidelines ✦ Icon Sets ✦ Subbrands ✦ Rebranding ✦ Naming Support ✦ Stationery ✦ Templates ✦ Art Direction
Branding
Editorial Illustration ✦ Book Illustration ✦ Character Design ✦ Decorative Elements ✦ Vignettes ✦ Product Graphics ✦ Explanatory Visuals ✦ Custom Patterns ✦ Illustrated Maps ✦ Visual Storytelling ✦ Artworks
Illustration
Career Highlights
Philo — Studio Assistant, HR, Muse
She keeps things grounded — and the walks regular.
2015
Graduated from Illustration & Graphic Design studies in Hamburg
2015–2019
Freelance work for small businesses and independent clients
2019–2022
In-house graphic designer at TB Handelsgesellschaft (Hamburg)
→ Product and packaging design for lifestyle goods, textiles, and accessories
→ Created brand identities for multiple subbrands
2023
Moved to Stockholm and launched my own company
2023–Present
Ongoing freelance work for clients in Sweden and Germany, including: BLX Bouldering Club, Caesari, Caesari Asset Management, TENC, Karanga, René Hanna – Coach & Change
2025–Present
Design consultant at Nexus Group
Who I worked with
Abstrakt Oder Was
Alchemy Innovations
Bardowicks & Söhne
BLX Bouldering Club
BLX Climbing Club
Caesari
Caesari Asset Management / Colosseum Fond
Exponentiality
Ginko
Karanga / Super Fruits
Marmeladov
Nexus Group
Nordic Ventilation
René Hanna – Coach & Change
Ryggrörelsen
TB Bodentechnik
TB Handelsgesellschaft / Aladin Center
TENC