Caesari
Asset
Management
Project Overview
Caesari Asset Management is a boutique investment firm based in Sweden, focused on long-term capital growth and strategic fund management. Their team approached me with a clear vision: they wanted a visual identity and website that communicated trust, expertise, and modern professionalism — without falling into the typical corporate clichés.
The project included developing a brand identity from scratch, designing custom icons and interface elements, and building a fully responsive website in Wix Studio. My role spanned concept creation, design execution, and technical implementation — from CMS integration to custom-coded UI elements.
The goal? A brand and digital presence that feels timeless, confident, and easy to maintain for the client’s internal team.
Initial Design Directions
Caesari Asset Management is a boutique investment firm based in Sweden, focused on long-term capital growth and strategic fund management. Their team approached me with a clear vision: they wanted a visual identity and website that communicated trust, expertise, and modern professionalism — without falling into the typical corporate clichés.
The project included developing a brand identity from scratch, designing custom icons and interface elements, and building a fully responsive website in Wix Studio. My role spanned concept creation, design execution, and technical implementation — from CMS integration to custom-coded UI elements.
The goal? A brand and digital presence that feels timeless, confident, and easy to maintain for the client’s internal team.
Earth &
Legacy
Empire &
Innovation
Rational Empire
After presenting three distinct design directions, the Caesari team chose the third concept for its timeless elegance and refined typography.
But there was something about the second option they couldn’t let go of — a vivid, energetic highlight color that brought a modern edge to the classic look.
So, I blended both worlds. The result is a visual identity that feels grounded and trustworthy, yet fresh and unmistakably unique.
From Concept to Identity
Here you see the finished website — built in Wix Studio with a fully responsive, content-managed layout that makes updates simple and intuitive for the Caesari team.
One of the standout features is the animated statistics section. I custom-coded the number animation to give key figures more weight and movement, subtly drawing the viewer’s eye without overwhelming the design. It’s a small touch that adds a sense of sophistication and professionalism — a detail that reflects Caesari’s precision-driven mindset.
Custom Icon Set
To strengthen the brand’s presence across the site, I created a set of custom icons.
Each one follows a clear, minimal line style that complements the typography and overall visual tone — clean, sharp, and quietly confident.
Spear & Pillars — Custom Interface Elements
For the navigation, I designed two subtle yet distinctive elements that tie directly into the Caesari visual world:
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The menu icon consists of three simplified Roman pillars, symbolizing strength, structure, and legacy.
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The close (“X”) icon is built from two intersecting spears, echoing the precision and authority of Roman design.
These small, custom touches turn functional elements into a part of the brand language — adding depth and recognition at every interaction point.
AI Meets Hand Illustration
To set the tone on the homepage, I created a hero image that blends AI and traditional illustration.
The base composition was generated using AI, but from there, I stepped in — refining the artwork in Photoshop and drawing their logo directly into the image, integrating the pillar ornaments as a branded element.
The result is a visual that’s not just aesthetic — it’s strategic. With the right concept and a skilled hand, AI becomes a tool for precision, not replacement.
It’s a bold, forward-looking piece that reflects both the identity and ambition of Caesari Asset Management.
Brand Kit
I like to design something visually striking first — and then shape the brand kit around it. This way, I make sure the system isn’t just theoretical but fully applicable in real use.
For this brand, I also extended the identity into a custom presentation theme, ensuring consistency across both digital and print communication.
Curious to see more web projects?
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