I’m Lilly, a brand and digital designer with 10+ years of experience. Originally from Hamburg and now based in Stockholm, I blend languages, cultures, disciplines and experiences much like I blend media in my illustrations.
I have a strong background in illustration, and I still begin every project the way I did at university: with a sketch. I like jumping straight in, untangling ideas, understanding complex systems and translating them into visuals that feel simple and clear. Curiosity, experimentation and an open mind are usually where the good work starts.
How i think
System thinking
I like turning ideas into structures that can grow. Rules, templates and systems that keep the work clear, consistent and easy to use.
How I decide
Instinct
I usually feel when something clicks before I can fully explain why. I trust that signal, test it, and follow it until the idea makes sense.
What I do
Disciplines
Branding, product, web, illustration, motion, campaigns, print. I like moving between disciplines and using whatever the idea needs.
Software
Adobe CC: Photoshop, Illustrator, InDesign, AfterEffects, Fresco)
Web: WIX, Wordpress, vibe coding
AI: Claude, ChatGPT, DALL·E, Firefly
Other: Canva, Notion
Analog: Drawing, painting, mixed media, sketching
Selected clients
Ceaseari AB
Skatto
BLX Bouldering Club
Ventimera
Nordic Ventilation
IN Groupe
Alchemy Innovations
Ryggrörelsen
Career Highlights
My
Services
Landing Pages ✦ Portfolio Sites ✦ Company Websites ✦ Campaign Pages ✦ Webshops ✦ Event Pages ✦ Scroll Animations ✦ Responsive Layouts ✦ UI Mockups ✦ Web Branding ✦ Creative Direction ✦ Wix Studio
Webdesign
Social Media Templates ✦ Instagram Carousels ✦ Story Design ✦ Reels Thumbnails ✦ Animated Posts ✦ Digital Campaigns ✦ Newsletter Design ✦ Web Banners ✦ Digital Flyers ✦ Event Graphics ✦ Ads ✦ Content Planning Support
Social/Digital
Business Cards ✦ Catalogues ✦ Packaging ✦ Menus ✦ Posters ✦ Hangtags ✦ Flyers ✦ Stickers ✦ Brochures ✦ Letterheads ✦ Envelopes ✦ Notebooks
Logo Design ✦ Visual Identity ✦ Typography Systems ✦ Color Palettes ✦ Brand Guidelines ✦ Icon Sets ✦ Subbrands ✦ Rebranding ✦ Naming Support ✦ Stationery ✦ Templates ✦ Art Direction
Branding
Editorial Illustration ✦ Book Illustration ✦ Character Design ✦ Decorative Elements ✦ Vignettes ✦ Product Graphics ✦ Explanatory Visuals ✦ Custom Patterns ✦ Illustrated Maps ✦ Visual Storytelling ✦ Artworks