CAMPAIGNS
One idea, many touchpoints.
I design campaigns that keep a consistent look and feel across every format — from posters and stickers to social media, newsletters, and screen visuals. Each element works on its own, but together they tell a stronger, more memorable story.
Climb Me Maybe
For Valentine’s Day, BLX wanted a playful, welcoming campaign that would encourage both couples and friends to join a special bouldering event. I developed the concept “Climb Me Maybe” — a fun twist on the pop‑culture phrase — and carried it across posters, social media posts, and on‑screen visuals in the gym.
Bouldering League X
Bouldering League X is BLX’s yearly four‑event competition series, and I’ve designed the visual identity for multiple seasons. Each event gets its own look while staying part of a cohesive brand style — from bold posters and Instagram posts to story slides and in‑gym screen visuals. The goal is to keep the energy high and the branding consistent, so every competition feels fresh but unmistakably part of the League.
Hej Girl Workshop
For a special workshop aimed at encouraging more girls to try bouldering, I created a playful, illustration‑driven campaign. The visuals combined hand‑drawn elements with bold typography, giving the posters and social media content an approachable and inspiring feel. The style was designed to stand out in the gym and online, making the event feel welcoming, creative, and full of energy.
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Curious to see Instagram content I created?
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