Web
Design
/UX
Where creativity meets clarity.
My Approach to Web Design
Every project starts with an open conversation. In our initial meeting, I’ll get a feel for your brand, your goals, and the tone you want to strike. We’ll map out the structure together — and I’ll follow up with a sketch or mockup to make sure we’re fully aligned before the build begins.
From there, I create your site in Wix Studio, adapting it to your needs — whether that includes booking systems, shops, contact forms, or other custom features. I’ll also provide a clear overview of the texts, images, and assets we need along the way.
Whenever possible, I love to include a visual package — custom icons, illustrations, or design details that bring your identity to life. These subtle extras often speak louder than words.
Depending on the scope, I may also add custom code, set up a CMS, or provide a manual so you can confidently manage updates yourself.
All websites are delivered with basic SEO and responsive design — ready to launch and grow with you.
Caesari Asset Management
For Caesari AB, I developed a custom color palette that balances clarity with warmth — professional yet approachable.
I also created a set of bespoke illustrations to bring abstract ideas to life and give the brand a distinct, human touch. These elements are carefully integrated into the website using subtle scroll animations, adding depth and movement without distracting from the content.
The result is a modern, lightweight website that feels personal, credible, and easy to navigate — fully aligned with Caesari’s values and mission.
Caesari AB
For Caesari AB, I developed a custom color palette that balances clarity with warmth — professional yet approachable.
I also created a set of bespoke illustrations to bring abstract ideas to life and give the brand a distinct, human touch. These elements are carefully integrated into the website using subtle scroll animations, adding depth and movement without distracting from the content.
The result is a modern, lightweight website that feels personal, credible, and easy to navigate — fully aligned with Caesari’s values and mission.
Nordic Ventilation
For Nordic Ventilation, I designed a clean and Scandinavian-inspired website that reflects their core message: healthier indoor air made simple, smart, and accessible.
The visual identity focuses on calm colors, nature imagery, and structured layouts — creating a sense of clarity, trust, and wellbeing.
To enhance usability, I built a responsive UX/UI system designed to guide visitors effortlessly from information to action, with thoughtful hierarchy, micro-interactions and clear calls-to-action.
The final experience feels professional, modern, and easy to understand, with technical information presented in a way that’s light, relatable, and user-friendly — fully aligned with the brand’s mission: a healthier home environment for everyone.
BLX Bouldering Club
Building this site meant more than just putting pages together — it was about creating a digital home for one of Stockholm’s most vibrant climbing communities.
I designed and built the entire website in Wix Studio, crafting a custom structure that handles a wide range of needs:
– Online bookings for courses, personal training, events, and camps
– A multilingual setup for both Swedish and English users
– Dynamic product listings for memberships, rentals, and merch
– Discount logic and automations tailored for target groups (like students and teams)
To streamline updates, I implemented CMS collections — allowing the BLX team to easily manage content like climbing academy courses, events, and product categories. I also built automated email flows, connected forms to workflows, and ensured every detail felt easy to use — both for visitors and staff.
The result is a functional, future-ready platform that not only looks good, but actually supports the gym’s operations day to day.
Abstrakt oder was
Abstrakt oder was” is the digital home of my mother’s abstract artwork — a space where her creative world can unfold visually and calmly.
I designed and built a simple, scrollable portfolio in Wix Studio, giving her art room to breathe. The website focuses on showing her pieces in an honest and distraction-free way, with smooth transitions, subtle interactions, and a clear structure.
Visitors can browse her selected works and reach out directly via the integrated contact form.
This project was personal — and a reminder that good design doesn’t have to shout. Sometimes, it’s just about letting the art speak for itself.
Curious to see Instagram content I created?
Explore it here →
Let's create something beautiful together!